What is SEO and why is it important?

SEO stands for Search Engine Optimisation and is arguably the most valuable and important marketing channel there is.

Your business needs SEO. Period.

Small. Medium. Large enterprise. Startup. Local business. Global brand. SEO is critical.

Simply put, SEO helps your website rank in a search engine (e.g. – Google) and connect with potential clients via Organic traffic. Did you know, according to Internet Live Stats, 3.5 billion Google searches are made every day?

When people are looking for products, services, businesses, and information, they use a search engine to help them. On a search engines results page, hundreds and hundreds of pages are listed with possible websites/pages to visit. It is SEO that helps a website/page rank higher so people can find it quickly and easily.

Just think, how often do you use Google or another search engine when online?

At A-Did Marketing, when we talk about SEO, we refer to the many different aspects of it, some very technical to some more visible to the end users. Our SEO services include: